Naya Create – 360° Project for a Fashion Brand

Naya Create is a fashion brand with a bold, digital-first personality and a love for pop culture. I was responsible for the project from start to finish — designing exclusive prints, developing the e-commerce platform, creating engaging content for social media, and crafting the brand’s visual identity across all touchpoints.

Project: Full Branding, Print Design, E-commerce Development, Social Media, Stationery Design

Client: NAYA CREATE

Industry: Fashion / Apparel / Pop Cutlture

The debut collection pays tribute to RBD, blending nostalgia and bold style. The visual language features expressive typography, psychedelic graphics, and a futuristic-digital vibe tailored to Gen Z audiences.

This is a full-scope design project that shows how creative direction can be both strategic and emotional — enhancing every part of the brand experience while building genuine audience connection.