The visual strategy for Dunkin’s social media was developed to reflect the brand’s bold and joyful essence. The color palette combines vibrant pinks, oranges, and creamy neutrals, conveying warmth and excitement — perfect for highlighting donuts, coffee drinks, and limited-time offers.
Project: Social Media Design, Content Design
Client: Dunkin’ Brasil
Industry: Food & Beverages / Coffee Shop
Each layout uses friendly, rounded typography paired with mouthwatering product photography. Posts are designed to be eye-catching and instantly engaging, featuring bold CTAs and bright, high-contrast visuals.
Promotional campaigns — such as Donut Day or exclusive launches like the gourmet coxinha or Ferrero Rocher drinks — follow a cohesive grid and brand consistency, ensuring the audience instantly recognizes the content as Dunkin’.
The outcome is a dynamic digital presence that excites the audience and drives interaction while reinforcing the brand’s playful identity.