Kithuts was developed to stand out in the natural pet food market, offering 100% natural snacks free from preservatives, coloring, and GMOs. The brand’s visual identity was designed to reflect its core values: health, happiness, and affection for animals.
Project: Branding, Packaging Design and Visual Communication
Client: Kithuts Petsticks
Industry: Natural pet food and treats for dogs and cats
The friendly and rounded typography includes a paw print seamlessly integrated into the logo, creating an immediate emotional connection with pet lovers. The use of bold, cheerful colors and illustrated mascots brings a playful tone that enhances shelf appeal and builds brand recognition.
I created a complete packaging system for their product line — including flavors like Frangolito, Porkito, and Bifezinho — along with marketing materials such as flyers and POS displays. The result is a cohesive and joyful brand experience centered on pet wellness.