Caramelle da Bia is a heartfelt and welcoming bakery, with a brand built around affection and handmade charm. The visual identity was created to reflect a delicate, feminine, and cozy experience — standing out with its visual and emotional sweetness.
Project: Branding, Visual Identity, Packaging & Promotional Material
Client: Caramelle da Bia
Industry: Confectionery, gastronomy, handmade sweets
The color palette features soft pinks and off-whites, evoking warmth and comfort. A whimsical, custom-made typeface adds a playful touch, while heart and cupcake icons reinforce the brand’s emotional appeal.
The visual system was applied to packaging, stationery, signage, and urban media, including branded displays and point-of-sale visuals — ensuring an enchanting and cohesive brand presence.